In February, in order to implement the Group's main theme "Focus on the Coordination between Production and Marketing ", strive to ensure the Group's annual business objectives and the cooperative development of key customers to improve quality and efficiency, the Group's production and marketing coordination work meetings were held in Meizhou, Jiangsu and Shenzhen. Xie Ci, vice president of the group, Gao Guihua, vice president of the integrated business marketing center, Wu Xiang, general manager of the PCB marketing center, executive general managers of all factories and heads of all departments attended the meeting.
At the meeting, Mr. Xie made a brief statement on the current economic situation in the general environment and the competitive front-end market, and asked marketing and factory to conduct in-depth discussion, clarify the key issues, and serve key customers according to the newly formulated Customer Classification and Grading, so as to win the battle in 2023.
Then, He Jianming, Deputy General Manager of Sales Management Dept., conducted in-depth discussion on the cooperation project of production, marketing and research from three aspects: the order and delivery of each factory in 2022, the annual production and marketing plan of each factory in 2023, and the demand of key customers. The sales representative reports to the main customers on "one customer one policy". Focusing on understanding the customer industry, expanding the customer share, and deepening the customer relationship objectives, the sales representative coordinates and coordinates with the factory point-to-point on the improvement requirements of the current customer's key concerns, such as delivery guarantee, quality stability, technical support, cost optimization, engineering EQ, and capacity allocation.
The manufacturing leaders of each factory fully discussed and output improvement plans around capacity docking, delivery assurance, cost optimization, technical planning, quality improvement and other aspects. Through the overall coordination of the annual production and marketing coordination meetings of three factories, ensured that the factories and the marketing HQ strengthen the cooperation between departments, form a working force, jointly serve key customers, and stabilize the status of customers' internal suppliers. Each factory and marketing team should continue to actively connect and implement relevant work in accordance with the work requirements of the Group, focusing on implementation and seeking practical results.
Mr. Xie proposed that the sales management department should strengthen the linkage mechanism between the production policy and the factory plan, improve the satisfaction of the main customers' delivery time, pay close attention to the supervision work, do a good job in process optimization, ensure that the customer information is accurately and timely delivered to the factory, continue to improve the cost and reflect the advantages of the system quotation. And factory needs to further improve its delivery performance, make a good plan for capacity reserve and pre-feeding rate, focus on improving quality yield, continue to optimize costs, ensure price advantages and improve industry competitiveness.
Han Zhiwei, executive general manager of Meizhou Bomin, said that the previous production and marketing meetings were held in the form of video or telephone conference, and the communication was not sufficient. Through this offline meeting, the factory and sales personnel communicated face to face, fully discussed and spoke freely, and under the guidance of consultants and teachers, further clarified the problems, which better ensured the achievement of annual business objectives.
Xu Junzi, executive general manager of the Jiangsu Bomin, mentioned that after a one-day discussion, the pain points of the factory and marketing were deeply analyzed. The factory should improve its internal control and strengthen the information sharing cooperation with the marketing team. In the context of the new economic era characterized by economic globalization, the business-front-end and the factory-back-end should strengthen their own capabilities and increase their overseas market share.
Wang Qiang, executive general manager of Shenzhen Bomin, mentioned that the factory team needs to correct their thinking, clarify the main line of promotion work, actively cooperate with the marketing to do a good job in the "iron triangle" support work, put an end to the negative and slack attitude, devote themselves to work with full enthusiasm, do a good job in the solid backing of the market, and win 2023.
Wu Xiang, general manager of PCB marketing center, stressed that in 2023, the company should be highly cooperative, actively perform its responsibilities, unite and fight bravely! Under the current general trend, the work content should be accurately implemented. The hilltop customers should formulate a detailed executable plan, and the factory should actively cooperate with and serve the existing customers and existing customers. Only by sticking to the strategy and making concerted efforts can we ensure the successful completion of performance objectives!
In 2023, under the uncertain market conditions, in order to better achieve the company's annual business objectives and 10 billion strategy, the marketing center took the lead in initiating management reform. Today, the horn of change has sounded. In the wave of change, Bomin is like a warship sailing in the sea. We will certainly experience storms, even rough waves. Every Bomin person is a crew member without passengers. We must adapt to the turbulent market environment and overcome the difficulties in navigation, and finally sail to the vast blue ocean! Standing at a new starting point, only those who do not forget their original intentions will advance, only those who are calm and confident will win, and only those who are good at innovation will be strong. Let us work together, gather together, embrace change, and forge ahead bravely.
